Company Description

BRAND NAME QUEST IS THE WORLDWIDE LEADER IN NAME DEVELOPMENT AND NAME RESEARCH

Brand Name Quest is the leading global name development and name research firm. Brand Name Quest is dedicated to helping our client partners reduce risk and be successful by providing verbal identities for products, services, and companies in the Americas, Europe, Asia, and the Middle East.

Brand Name Quest has successfully completed numerous name development, name research, and market research assignments for leading Fortune 1000 companies worldwide.

“The goal of effective brand naming is to develop and choose a name that reflects and fits your customers' needs so precisely that the name sells the product."

    John Hoeppner, Brand Name Quest at INTA Trademark Forum

Brand Name Quest is the only company of its kind with research-based linguistic data mining for name development and category-specific normative databases for name research.

BRAND NAME QUEST VERBAL DNA™ THE DIFFERENCE BETWEEN SIMPLE NAMING AND VERBAL BRANDING

The Brand Name Quest Verbal DNA methodology builds brand names with the inherent characteristics you need to achieve success wherever you do business. In today's over-communicated global economy, effective verbal branding communication that is achieved through Brand Name Quest’s Verbal DNA™ name development and name testing is not just important, it is critical.

The Brand Name Quest Verbal DNA™ advanced methodology is the world’s only company to:

• Apply our vast databases for linguistic data mining as a part of brand name development.
• Maintain the world’s largest category-specific normative database for name research.

Brand Name Quest’s proprietary methodology provides our client partners with more effective, targeted name candidates faster with a deeper, more reliable understanding of the naming options that will be successful in your business category.

Based on research from CompuMark’s global database, there are more than 145 million individual global trademark records competing for your prospective customers' attention. The Brand Name Quest Verbal DNA process utilizes linguistically targeted research to make certain your new brand is relevant, memorable, and stands above other brands in the overcrowded marketplace.

BRAND NAME QUEST VERBAL DNA™ MAKING YOUR NEW PRODUCTS RELEVANT

Today, your customers have more options and choices, but they have less time. Based on Brand Name Quest research on research, your products need specific and innate verbal communication values to be successful. We refer to these strategic communication elements as Brand Name Quest Verbal DNA.

The Brand Name Quest Verbal DNA™ advanced name development and name research methodology are designed to apply linguistics and research towards:

• Simplifying customer decision-making
• Making your product more memorable
• Differentiating products
• Reducing risks
• Setting customer expectations

BRAND NAME QUEST IS THE FIRST AND MOST EXPERIENCED COMPANY DEDICATED EXCLUSIVELY TO BRAND NAME DEVELOPMENT AND NAME RESEARCH WORLDWIDE

The Brand Name Quest naming agency invests more in verbal name branding services R&D than any other naming company worldwide. Brand Name Quest has invested extensively to assure a strong, long-term commitment to the expansion of our knowledge and insight for verbal branding services, including naming a product, naming a service, company naming and name research.

Companies that partner with Brand Name Quest gain access to the tools and experience required to launch winning new product initiatives.

Brand Name Time to Value Advantage - Achieve optimal R.O.I. in the shortest time

Brand Name Quest Delivers Time to Value Results

In today's highly competitive and over-communicated world, you need every possible advantage to succeed. The Brand Name Quest Verbal DNA Time to Value Advantage will assist you in achieving your business objectives. No internal team can do it all - You need a trusted partner with a strategic mindset.

Partnering with Brand Name Quest will provide you with the tools and experience to help you be more successful. Brand Name Quest will deliver an effective and efficient brand naming solution. A solution that will have a measurable impact on your business's R.O.I.

Here are two examples of the Brand Name Quest Verbal DNA™ Time to Value Advantage:

• The IceBreakers Breath Mint Business achieved consistent double-digit growth. Within four years of launch, the brand eclipsed the $100 million mark in annual sales.
• Skintimate Women’s Shave Preparation needed a strategic brand renaming. Prior to the renaming, the Soft Sense Shave Preparation product was #5 in the category. First-year sales increased by 42.6%, and Skintimate achieved the position of the #1 selling women’s shave preparation in North America.

Brand Name Quest Innovation and Thought Leadership

The American Marketing Association has recognized the Brand Name Quest naming agency and its client partners for leadership in new product development, including brand name development and brand name research. Brand Name Quest has been honored with more AMA EDISON awards than any company involved in brand naming. Brand Name Quest has been featured in Quirk’s Marketing Research Review as an author and has been named the Top Company for Brand Research.

Brand Name Quest Delivers on Time and On Budget

Client satisfaction is the most important value in Brand Name Quest’ culture and it drives everything we do.  Clients recognize this.  It is one reason why our client partner relationships are long-term and represent a strategic commitment between both companies.  We know nothing drives client satisfaction more than success.