Company Description

Choose Bold Insight: Your ideal partner for UX and human factors research

Expertise with agility

You get the best of both worlds with Bold Insight: the professionalism and expertise you'd expect from a large agency paired with the flexibility and innovation of a startup. Leading the UX consulting industry for nearly two decades, our team provides unparalleled insights while steering clear of common project pitfalls. We excel in large-scale and global research, ensuring you receive reliable, actionable data to guide your product development.

Comprehensive UX and human factors services

We support your entire product development lifecycle, from early user research to global human factors validation. Our services guarantee your products are functional, engaging, safe, and satisfying. Whether you're developing medical devices, mobile apps, in-car systems, or websites, our research informs every phase to ensure your products meet and exceed user expectations.

Medical device expertise

Our strength lies in applying human factors engineering to medical device research, from initial design to final validation. We easily navigate the regulatory landscape, conducting our research according to the highest standards, including FDA guidelines, and utilize ISO-9001-certified procedures. This approach ensures your medical devices are safe, effective, and user-friendly, meeting all necessary compliance requirements.

Global reach and local insight

With bases in Chicago and London, we conduct research that spans over 100 countries, bringing local perspectives to your product development process. Our global reach enables us to gather comprehensive data and insights, ensuring your product's successful reception in any market.

Tailored solutions for every industry

We work across all industries, tailoring our research methods, including ethnographic studies, formative usability testing, expert evaluations, and more, to meet the specific needs of each sector and answer your research questions. This guarantees your products are innovative and meet the highest usability and safety standards.

Why choose us?

• Creative and flexible: We bring creativity and agility to every project, supported by thousands of project experiences in hundreds of testing environments.
• Research-minded: We're committed to delivering bold, actionable insights that drive product success.
• Long-standing expertise: Our extensive experience helps us avoid pitfalls, saving you both time and money.
• Global and local: Our vast network allows us to conduct research anywhere, offering valuable localized perspectives with the scale and ability to run synchronous, multi-country research.

Client-centric approach

We believe in working closely with you, navigating challenges, and celebrating successes together to ensure a seamless and productive partnership. Our commitment to transparency and communication means our insights directly apply to your product development strategy.

Employee-owned passion

As an employee-owned company, every team member of Bold Insight is personally invested in the success of your project. Our ownership model fosters a culture of empowerment, resourcefulness, and ingenuity, driving us to deliver exceptional results consistently recognized by industry leaders. We proudly hold the Great Place to Work certification for 2024-2025 and 2023-2024, and we've appeared on the Best Places to Work in Chicago list for 2024, 2023, 2022, 2021, and 2020. We have also received honors as one of the Best Workplaces for Millennials in 2024, Best Workplaces for Women in 2023, and Best Workplaces in Consulting & Professional Services in 2023. Our inclusion on the Inc. Best Workplaces list for 2023, 2022, and 2020 further underscores our dedication to creating a positive work environment and promoting professional growth, ultimately benefiting our clients.
Ready to partner with us?

Bold Insight is your go-to partner if you're looking for a UX and human factors research agency that combines deep expertise with creative agility. Our comprehensive services, global reach, and client-centric approach make us the ideal choice for your product development needs. Visit boldinsight.com to learn more about how we can help you create user-centric, market-leading products.