Bellomy Research
Greensboro/Winston-Salem, NC
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Company Description
A privately owned, tech-driven consumer insights consultancy, Bellomy has earned a reputation for engaged collaboration, expert guidance, and advanced technology that empowers our client-partners to foster stronger key relationships and make critical decisions with confidence.
Bellomy is an AMA top 50 Research and Data Analytics company with an in-house digital experience and marketing agency. Founded in North Carolina in 1976, we have a team of more than 100 researchers, analysts, moderators, project managers, designers, and developers across the US.
We serve as an extension of our clients’ marketing research and customer experience departments by integrating a broad set of capabilities, areas of expertise, and research technology.
We work in B2C and B2B environments, offering insights technology and full-service qualitative and quantitative insight solutions spanning:
CX and Journey Mapping
Bellomy partners with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, food and beverage, apparel and textiles, utilities, healthcare, insurance and home improvement.
Year Established: 1976
Number of Employees: 100+
Research Services and Specializations
- Attitude/Usage Studies
- | Brand Equity
- | CX/UX-Customer/User Experience
- | Concept Optimization
- | Concept Research
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Consumer Research
- | Customer Satisfaction Studies
- | Focus Group-Moderating
- | Hybrid Research (Qual/Quant)
- | Journey Mapping
- | Marketing Research-Full Service
- | Online Communities - MROC
- | Packaging Testing
- | Panels-Proprietary
- | Pricing Research
- | Primary Research
- | Product Development Research
- | Product Testing Research
- | Qualitative Research
- | Quantitative Research
- | Segmentation Studies
- | Shopper Insights
- | Software-Data Analysis
- | Software-Research Dashboard
- | Telephone Interviewing/CATI
- | Text Analytics
- | Tracking Research
Industries, Markets and Audiences Served
- Beverage
- | CPAs/Financial Advisors
- | Financial/Investment/Banks
- | Foods/Nutrition
- | Generation Z
- | Insurance
- | Packaged Goods
- | Retailing
- | Utilities/Energy
Articles from Bellomy Research
Psychographic Segmentation: Understanding the ‘Why’ of Consumer Behavior
Customer-Centric Product Innovation: Designing for Customer Satisfaction
Research communities and panels: What’s the difference?
Social media listening: The best-kept secret in innovation
Generational Shifts in Trust: Why Gen Z Prefers AI for Guidance & Growth
Winston-Salem, NC 27106
United States
- Customer Contact(s):
-
Patrick O’Sullivan, Director, Strategy
- 336-721-1140
- Affiliations & Certifications
- ISO Certified | SOC2 Security Certified