Company Description

Area Wide’s seasoned staff pours 35+ years’ experience into every project. Our professional in-house recruiting team—the most skilled in the Greater Washington DC Area—can fill any group or mock trial, from an intimate few to many hundreds; we do our most creative sourcing when recruiting low-incidence! For location tests, we seamlessly staff and manage the entire process. At our privately owned building, enjoy classroom-style or individual booth configurations, on-time starts (thanks to ample free parking directly outside our door), and a kitchen stocked with fridges, freezers, microwaves and ovens, plus its own viewing room. No product, from cigarettes to alcohol, is off-limits! 

Services
Area Wide's clients trust a consistent, effective experience every time they walk through our doors. Our breadth of services has made us the area's one-stop-shop for methodologies across the board. If you do not see your needs listed here, contact us. Located in the heart of Montgomery County, MD, we recruit from all over the Metro DC Area, Maryland and Northern Virginia.

• On-sight Interviewing
• Focus Group Recruiting
• In-Home/Ethnographic Studies
• Taste Tests
• Mystery Shopper Studies
• Mock Juries
• Usability Studies
• Online Interviews
• Video Streaming
• Free Wi-Fi
• Ample Free Parking

About Our Founder

Ann Weinstein founded Area Wide as one of the first focus group facilities in the area. At its helm, she’s grown it to become one of the Greater Washington DC Area’s leading field service firms. Ann prides herself on her more than three decades of experience in the field, covering qualitative and quantitative work. Her areas of specialty are developing and training field staff.

Ann is an active member of the Insights Association (formerly MRA and CASRO) and served in leadership positions on the MRA Mid-Atlantic Chapter for more than 20 years. She's a winner of the Outstanding Contribution to MRA chapter award five times, and is among the first to be certified at the Expert level by the MRA's Professional Researcher Certification (PRC) program.