Company Description

Interested in renting a focus group facility in Syracuse, New York for your qualitative market research needs? Look no further than Drive Research. Our brand-new qualitative research facility has all of the capabilities needed to assist with your focus group including qualitative recruiting services, cutting-edge technology, an ideal location, and more.

Project support

We are not just a focus group facility, but a full-service market research firm. We can manage as much or as little as you need for your focus groups: guide design, recruiting, moderating, transcripts, reporting, etc. More specifically, our qualitative recruiting team can manage finding, screening, and confirming participants. Drive Research applies rigor to produce outstanding show rates.

Cutting edge technology

Drive Research offers state-of-the-art audio and video capabilities on-site. This includes high-speed internet, digital HD recording, 360-degree audio recording and playback, and an 82-inch UHD TV that wirelessly connects to your device.

Location

Our facility is centrally located in the Syracuse region offering easy access to the airport, downtown Syracuse, and two major highways in Upstate New York. We offer free and ample on-site parking for clients and participants. For our traveling clients, there are 11 hotels located within one mile of our focus group facility.

Spacious client viewing room

When renting our Syracuse focus group facility, you will have access to our spacious client viewing room which is 14' by 14' with recessed and dimmable lighting. It includes front-row desk height seating for four and high-top desks with stool seating for three, a private client beverage refrigerator to chill drinks and snacks, and multiple power strips and USB phone charging locations throughout the room. In addition, our facility has a kitchenette with a microwave and a full-size refrigerator.

Flexibility with facility layout

Our facility can meet any request. Our focus group room is 29' long by 14' wide, holding six 5' by 2' tables that can be moved to any formation (conference, classroom, horseshoe, etc.). The room is also equipped with a 16' long magnetic whiteboard with a tray to hold posters as well as a smaller and moveable magnetic whiteboard on wheels with a flip-chart paper option. Lastly, our focus group facility has four private offices with adjustable-height desks used for interviews or client workstations.

Access to all demographics

Syracuse has long been known as one of the best test market cities in the United States. That’s because the demographics of the three-county metropolitan statistical area (MSA) and seven-county designated market area (DMA) closely mimic the U.S. population. Syracuse's demographics are similar to the U.S. in age, household income, and ethnicity making it a famous market for testing products, services, or conducting any type of market research.