Survey Platform
YouGov’s new self-serve Surveys platform allows agencies and brands to run rapid-response surveys to its industry-leading online consumer panel. With an easy-to-use, flexible survey creation workflow, YouGov Surveys lets you quickly select a target audience, choose a sample size and draft your questionnaire. Once submitted, initial results start coming in after just one hour, with full completion in 24 hours.
As pioneers in the online market research space, YouGov has built a verified, engaged panel of 22+ million global consumers – including 5+ million in the U.S. – providing the scale to reach niche groups. The platform allows users to filter and refine target audiences, utilizing more than 2 million datapoints – from demographics and brand usage to media consumption habits and attitudes on current events.
Survey results can be viewed in YouGov’s Crunch tool. YouGov Profiles customers can also analyze survey data against the thousands of variables available in its syndicated audience intelligence platform.
With surveys priced as low as $1 per respondent, the YouGov Surveys self-serve platform is ideal for obtaining rapid insights for briefs, testing ad creative or messaging, informing product development, measuring price elasticity or other strategic decision-making. For brands needing support to develop a survey questionnaire or wishing to publish results, YouGov also offers serviced surveys with its expert research team.
Visit business.yougov.com to run your first survey today.
