Mining for Gold: Gaining Insights From E-Commerce Reviews to Accelerate Marketing, Product Innovation and More
Editor's note: Yogi's webinar on April 21, 2021, focused on e-commerce online reviews and the ways they can be analyzed and used.
Online reviews and ratings are a gold mine for insights, as they represent unfiltered feedback from a group of customers that have actually purchased your (and your competitor’s) products. And since COVID-19 has caused e-commerce to grow even more, reviews and ratings are only rising in importance.
During this webinar, Gautam, co-founder and CEO of Yogi, will walk you through how to properly analyze reviews and ratings and dive deeper into the multitude of ways companies have used this data source to generate rich insights across marketing, product innovation, competitive analysis and more.
Through this webinar, you’ll discover:
- What it takes to properly analyze reviews and ratings.
- The different use cases that reviews and ratings data can be used for across an organization.
- Tangible examples of how companies have used reviews data across marketing, product improvement/innovation, competitive benchmarking and more.
Presenter:
Gautam Kanumuru, CEO and Co-Founder, Yogi