Insights as a Service: Using an Insights Engine To Fuel UX Research
Editor's note: WEVO held a webinar on September 15, 2021, focusing on fueling user experience research.
WEVO's Jenni Bruckman and Accenture Interactive's Brian Cahak will discuss why insights are a key driver of success and how brands and organizations can leverage insights as a service.
Join Jenni and Brian as they share best practices and solutions for adopting an insight-led approach and how digital teams can weave insights into their process. In this discussion, you’ll learn:
- Why insights are a key driver of success.
- How brands and organizations are adopting insights as a service.
- Best practices and solutions for adopting an insight-led approach.
Presenters:
Jenni Bruckman, VP, Customer Success and Strategic Partnerships, WEVO
Brian Cahak, Managing Director, Digital Growth and Marketing Operations, Accenture