How Sony is Using AI to Revolutionize its Survey Research
Editor's Note: Canvs and Sony teamed up to give a webinar on how to use AI text for survey research on July 25, 2019. Duration 57:26.
AI has transformed many aspects of primary research but no one has cracked the code for automation of open-ended surveys – until now. While most researchers still spend hours manually hand-coding their open-ends, Sony Pictures is using disruptive AI technology to transform its quantitative survey processing to make smarter choices faster when it comes to marketing and programming development.
Jared Feldman, CEO and founder at Canvs, and Danielle Kushner, senior analyst, consumer insights at Sony Pictures Entertainment, will discuss how Sony Pictures is using Canvs Surveys to complete the job in seconds – and deliver the objective, consistent and scalable results that your business demands.
Key takeaways:
- How marketing for a Sony film was designed and optimized using Canvs Surveys to test messages, taglines and key art.
- How AI processing of open-ends empowers analysts to make more specific and defensible recommendations regarding consumer insights.
- How Canvs Surveys streamlines the analysts’ workload by automating the most time-consuming tasks, enabling comparisons and generating executive-ready reports.
Presenters:
- Jared Feldman, CEO and founder, Canvs.
- Danielle Kushner, senior analyst, consumer insights at, Sony Pictures Entertainment.