Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Showing: Case Study

Total: 411

Article How a measured, respectful approach to interviewing yields more insights Kai Fuentes | November 1, 2024
Article Data Use: How likely are you to recommend this article? Chris Hauck | November 1, 2024
Article Measuring impact: How to refresh and reimagine trackers using a proven framework Laura Bayzle | October 22, 2024
Article How does a country’s cultural profile influence consumer responses to new products? Mark Vroegrijk | September 1, 2024
Article Eye-tracking research helps Indianapolis museum steer guests in the right direction Marlen Ramirez | May 1, 2024
Article Why B2B research is about more than data Jim Nowakowski | May 1, 2024
Article Research explores how MedTech can transcend physical assistance to enhance patients’ mental well-being Tom Donnelly, Mike Sabia, Kristy Beede | January 1, 2024
Article Using propensity score analysis to control audience bias in ad campaign effectiveness Kevin Stocker , Renuka Iyer | July 5, 2023
Article How research helped develop the go-to-market strategy for a new cold brew coffee Elliot Savitzky, Hannah Robbins | May 1, 2023
Article Researchers, are your biases holding back your brand? Meagan Peters | March 13, 2023
Article Understanding your audience: How Purdue University created an effective messaging strategy Ashley Miller , Kevin Micklitz | February 27, 2023
Article How Northwest Bank used marketing research to develop a new brand campaign Erinn Steffen , Katie Bender | February 27, 2023
Sponsored Article How Can Brand Activism Impact Consumer Sentiment? Ray Martin | November 28, 2022
Article Providing reliable satisfaction scores for low survey response geographies Katherine Costain, Jeff Mercer | August 22, 2022
Article Marketing researchers assess the current health care landscape Steve Yonish, Abbey Ahearn, Jarod Ricci | May 1, 2022