Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Showing: By the Numbers

Total: 98

Article By the Numbers: Do respondents take us seriously? Stephen Hellebusch | November 1, 2024
Article By the Numbers: Superior quality in health care research begins with panel enrollment Jason Freeman | July 1, 2023
Article By the Numbers: Less like Spock, more like Darwin Rajan Sambandam | March 1, 2023
Article By the Numbers: Do people pay attention to all attributes when making purchase choices? Steve Cohen | November 1, 2022
Article By the Numbers: Get your metric right Greg Ryan | September 1, 2022
Article By the Numbers: The 15 hidden metrics of customer centricity Steve Crewdson, Grace Schafer | March 1, 2022
Article By the Numbers: Let’s avoid these statistical sins of the past Jerry Thomas | November 1, 2021
Article By the Numbers: A further note on stat testing Stephen Hellebusch | October 1, 2021
Article By the Numbers: A short note on the Monty Hall problem Stephen Hellebusch | March 1, 2021
Article By the Numbers: Pitfalls of relying on passively collected data Mary Mathes | May 1, 2020
Article By the Numbers: A solution to the NPS conundrum Paul Abel | December 1, 2019
Article By the Numbers: Conducting effective mobile marketing research in Asia Tomohiro Hosono, Geoffrey Macadaeg | November 1, 2019
Article By the Numbers: Speaking the language of business Philip Moore | October 1, 2019
Article By the Numbers: It’s amazing what you can learn in 15 seconds Albert Fitzgerald | April 1, 2019
Article By the Numbers: Statistical inference about Net Promoter Scores (NPS) Albert Madansky | February 1, 2019