Turn C-Level Executives Into Market Research Advocates: How Your Research is Helping to Move the Needle Forward
Editor's note: Research Innovation and ROI Inc. held a webinar on how to turn c-level executives into marketing research advocates on November 7, 2012. Duration 58:17.
In this Webinar, Brett Hagins, managing partner of Research Innovation and ROI Inc., will show you how to prove the value of your research among senior corporate executives. Research Innovation and ROI Inc. studies best practices in the corporate setting and partnered with Research Now to execute a survey of CXOs and VPs in large companies who had initiated research projects in the last 12 months. RI & ROI also conducted extensive depth interviews among research leaders and garnered a number of critical insights and strategies to pass along to you.
During this 60-minute training Webinar attendees will learn:
- What is the profile of a high-impact research department?
- What impact is research having on true business outcomes in large companies?
- How can I benchmark my department on key dimensions of business value relative to my peers in other companies?
- What is the framework for moving beyond stated research objectives and toward underlying business problem diagnosis?
- How can research better align with organizational strategy?
- How do research executives best gain control of their time and resources?
- How can we demonstrate return on investment from research?
- How can the research function adapt to executive learning styles and better leverage different sources of executive influence?
- How can we best serve as a catalyst for concept and idea generation?
Presenters:
- Brett Hagins, managing partner, Research Innovation and ROI Inc.
- Melanie Courtright, vice president, research services, Research Now.