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Who is your target consumer, and how effectively is your brand reaching them? Answering these questions through segmentation is critical, enabling brands to discover opportunities in new markets and grow their business.
The companies who specialize in segmentation can help you reach a wide range of target segments – from health care and pharma to food service and hospitality. These companies employ a range of techniques and methodologies to meet your research needs.
CSS/datatelligence
Founded 1987 | 200+ employees
Diane Halton-Schmid, Chief Knowledge Officer
Identifying your target consumer and fully “knowing” your target through segmentation is a crucial step for your brand. CSS will guide you through the key questions to ask internally before we design your custom segmentation research. We will work with you to determine what your end objectives are, the type of segmentation that will address your end goals (i.e., attitudinal/psychographic, behavioral/demographic, combined attitudes and behaviors, need states or sensory segmentation) and the optimal way to introduce and action the segmentation within your organization. The CSS team conducts multiple segmentation studies annually for a broad range of food, beverage, beauty, personal care and pet care clients. CSS/datatelligence is a full-service, global marketing research firm specializing in sensory and consumer research.
Phone 1-386-677-5644 ext. 110
www.cssdatatelligence.com
Decision Analyst Inc.
Founded 1978 | 150 employees
Jerry W. Thomas, CEO
Market segmentation answers four basic strategic questions: What market segment or segments should be targeted? What is a brand’s optimal positioning to reach its targets? What advertising themes and messages should be explored? What new product opportunities exist within a given marketplace? Decision Analyst’s experts can recommend the right segmentation techniques that best fit your study objectives, survey design and marketing paradigm. Many segmentation techniques are available, each with its own unique strengths and weaknesses. Decision Analyst is a global marketing research and analytics firm with over 40 years of experience in market segmentation and advanced analytics.
Phone 1-817-640-6166
www.decisionanalyst.com/analytics/marketsegmentation
Quester
Founded 1973 | 40 employees
Ilene Lanin-Kettering, SVP Strategic Design and Analytics
Andrea Joss, SVP of Research
Quester® is an award-winning insights and strategy agency that unlocks breakthrough insights that drive business growth. Quester is the sole proprietor of artificial intelligence technology that conducts multi-lingual qualitative research on a quantitative scale. We leveraged extensive segmentation expertise and artificial intelligence to create the industry’s only Linguistic Segmentation Framework – meaning that all segmentation variables and linguistic coding are based on respondent natural language, and in-depth profiles are created in a single phase. The results yield superior and differentiated consumer understanding that has led to an EXPLOR Award and David Ogilvy Award. Quester is a proven leader for innovation, new product/service concept development, brand positioning and consumer journey-mapping research.
Phone 1-515-724-7045
www.Quester.com
xsperient | Segmedica
Founded 2004 | 24 employees
Peter Simpson, Principal
xsperient | Segmedica delivers full-service global health, wellness and lifestyle custom market research and consulting, using advanced techniques in qualitative, quantitative and ethnographic studies. Serving pharma, devices, providers, payers, food and beverage, food service, hospitality and retail. As a leader in psychology, anthropology, sociology, neuroscience and linguistics, we have developed a new concept in market segmentation. TripleSmart™ is a whole new way of looking at market segmentation, embracing three distinct methodologies in one study. People react to situations according to who they really are, not what attitudes they may have at the moment or what situations they are facing. Traditional segmentation methods cannot account for this. This technique removes the risk of project failure, uses a globally validated personality tool and can result in significant cost and time savings. Contact us for an online demo at xsperient.com/innovations/triplesmart or by e-mail at psimpson@segmedica.com.