5 trends to expect in 2025
Data analytics company Euromonitor International has identified the top global consumer trends for 2025 exploring five key trends that explain the evolving behavior of consumers (registration required).
The report illustrates how different generations are impacting business dynamics, creating new opportunities and how companies are adapting to shifting customer habits. In a reality shaped by the cost of living, green attributes and well-being expectations, these trends are at the core of consumers’ behavior worldwide.
The top 5 trends for 2025
Living healthier lifestyles
Living healthier has become the main goal for consumers who are on their longevity journeys. Fifty-two percent of consumers believe they will be healthier in the next five years than they are now. Millennials and Gen Z are leading the way in the use of devices or apps to track their fitness and health.
Wiser wallets: Being intentional about spending habits
Consumers plan to put more money into savings accounts and remain intentional and strategic about purchasing decisions in 2025. Fifty-seven percent of consumers extensively researched the products and services they purchased in 2024 and only 18% said they often made impulse purchases in 2024.
Consumers prioritize sustainability
Sustainable options remain a conscious decision based on personal values and on the benefits these products offer. Forty-six percent of online beauty and personal care products used a sustainability claim in 2023 – the highest share of the digital shelf among categories – while, as of Q2 2024, the number of online SKUs with sustainability claims across 11 FMCG industries and 25 countries was 5 million.
Narrowing focus
Customers feel they are inundated with notifications and surrounded by endless choices which has led them to want to spend less time searching for what they need. Forty-two percent of consumers made purchases via livestreaming because product or service features were easier to understand. Thirty-four percent of consumers said easy checkout through digital wallets would improve their online shopping experience.
Mixed feelings about AI continue
Increased adoption has led to skepticism as consumers and regulators highlighted concerns about defects in the output. However, people aren’t turning their backs on this tech. Instead, they are evaluating the pros and cons. Forty-three percent of consumers considered generative AI a trustworthy source of information.