The Social Side of Research
Ideas and insights on MR from around the Web
Comments have been edited for clarity and brevity.
'It is vital to include disabled participants in mainstream research, as disabled people are among the groups who are excluded but their power as consumers is always evolving'
Posted by Jack Ramsay in The Marketing Research & Insights Group
Linking to a video conversation between himself and Maya Middlemiss, Ramsayinvites discussion regarding including the disabled in research.
"Is there actually evidence that the disabled are excluded? How would that happen - by mode of research?" - Ian Strauss
"Many research viewing facilities are not fully wheelchair-accessible and I know of few focus group moderators who would willingly cope with a sign-language interpreter in the room." - Maya Middlemiss
"I almost excluded a woman who was blind from some qualitative research. So glad I didn't!" - Sandy Rosenberg
Should a job seeker attend MRX conferences?
Posted by Gail Sayer in Market Research Conferences
This poster asks if visiting booths, handing out resumes/business cards and making contacts that might lead to hiring managers is a smart strategy for job-hunting.
"It depends on how good of a networker you are." - Eric Whipkey
"Considering the number and calibre of companies displaying their wares, it is certainly a worthwhile investment. I'd imagine leads are all over the place." - Bob Lederer
Recommendations for assembling video with focus group clips
Posted by Tania Janos (Hrynewycz) in QRCA Qualitative Research Discussion
Janos asks for the ABC's of creating video presentations with footage from focus groups.
"Faced with this situation in the past, I've:
1. Transcribed the groups.
2. Identified the specific quotes to pull by highlighting them in the transcription.
3. Hired a videographer to find locate the quotes on the DVD and produce a rough cut.
4. Reviewed the rough cut, selected the final items and grouped them into themes.
5. Prepared theme titles for the final video and.
6. The videographer prepared the final version of the video." - Dick Whittington
Google Consumer Surveys: powerful or blunt tool?
Posted by Nick Rabin in Consumer Insights Interest Group
Rabin inquires about the robustness of Google Consumer Surveys and asks for others to share their experiences.
"We just finished up a little research on research on GCS to determine its usefulness to us as a custom research company - here's a link to what we found: http://rtiresearch.com/blog/google-consumer-surveys-appropriate-tool-for-strategic-research." - David Rothstein