The Social Side of Research
Ideas and insights on MR from around the Web
Comments have been edited for clarity and brevity.
What's your favorite online survey app? And why?
Posted by Ray Osborne in The Marketing Research & Insights Group
Recognizing that all online survey apps are not created equal, Osborne ask his peers for feedback.
"1. How important is it for you to brand survey with your logo and white-labeling it?
2. How are you planning to distribute it? Are you going to share it via e-mail/Facebook/Twitter? Do you want it to be anonymous?
3. Are you planning to run some kind of analytics on it? Have you got analytics tools with you or would you like the provider to provide the tools?
4. What is the volume? How many people are you hoping to fill the survey?
5. Are you surveying as part of some research program or a customer/employee feedback project?"- Ankur Nigam
"SurveyGizmo is not free but is so good!" - Laura Antebi
Data collection methodologies in emerging markets
Posted by Deepak Rajgarhia in Consumer Insights Interest Group
The poster asks which is the best quantitative data collection methodology in emerging markets, such as Ukraine, Chile, Malaysia, Philippines, etc. Online? Face-to-face? Both?
"If you want to opt for online, it depends on the subject you want to study as well the Internet penetration." - Isabel Mut
"Do you want to execute a B2B survey or B2C survey? Is your survey length only five minutes or 30 minutes or 50 minutes? Do you have an easy screening criterion or is your screener multi-layered?" - Amit Gupta
When and when not use qualitative software for analysis
Posted by Mona Pearce in QRCA Qualitative Research Discussion
The discussion for this common question includes links to several valuable resources for qualitative researchers!
"In my opinion, the choice of which software to use is as important as whether to use it at all." - Ann Dupuis
"It is often recommended to use qualitative software to help identify group categories from in-depth interviews." - Mila Cselenszky
Problems with MR project length
Posted by Tamuna Babukhadia in Market Research Professionals
Babukhadia laments constant problems with clients regarding time needed for conducting market research project, reporting that clients blame researchers for requiring too much time, making results worthless. She asks others to share their experiences concerning length issues.
"What you can do in these cases is to resort to small groups of fewer participants and that will speed up the process." - Alicia Banchero
"Having seen the issue from both sides, there is enough ammo to blame both clients and vendors for turnaround timing issues." - Michael Falvo