The Social Side of Research
Ideas and insights on MR from around the Web
Comments have been edited for clarity and brevity.
Why I hate infographics
Posted by Cyrille Vincey in Market Research Data Visualization
Linking to his own blog post, Vincey provides four reasons why infographics are not a substitute for data visualization and four ways researchers can improve their presentations.
"The problem is that their simplicity has made it too easy for people to generate bad examples." - Ken Brewster
"I like the general idea of distilling an argument or insight down to a single page, but you have to know what the argument or insight is that you're trying to communicate." - Tracey Hill
Financial incentives for qualitative research participants abroad
Posted by Tracy Neeham in QRCA Qualitative Research Discussion
One researcher working on a worldwide tele-depth study asks her peers what incentive options are superior to wiring money to particpants abroad.
"PayPal may work." - Marshall Stowe
"Try to do it in local currency - not USD on Amazon.com but euros on Amazon.de." - Ilka Kuhagen
"I suggest you get a local person who can purchase for you local gift cards." - Marica Datu
The impact of SurveyMonkey on your marketing efforts
Posted by Hal Fogelman in The Marketing Research & Insights Group
Researchers provide thoughtful responses to three questions Fogelman poses about how SurveyMonkey is - or is not - infringing on professional marketing and research.
"Are self-directed tools like SurveyMonkey an asset or a liability to the market research community?" - Dennis Smillie
"Overall, DIY reinforces the value and volume of research." - Neil Cary
"Sure, you'll get the who and what from SurveyMonkey but I doubt it has or ever will have the means to provide users with the why." - Adedotun Kembi