The Social Side of Research
Ideas and insights on MR from around the Web
Comments have been edited for clarity and brevity.
Advice for focus groups with teen boys
Posted by Vivian Harris in QRCA Qualitative Research Discussion
Citing a difficult group she recently conducted among teenaged boys, Harris asks her fellow researchers for tips on how to handle "low-level bullying" and stay on task - without having to kick anyone out.
"I try to do friendship groups only to avoid that 'who's cooler' dynamic." - Aliza Pollack
"I believe boys are the worst if you don't move them around. It's truly boredom that gets them mean." - Pam Goldfarb Liss
"Here's a male perspective: I treat them like adults. It generally works." - Phil Glowatz
Examples of good insights
Posted by Rahul Chawra in Consumer Insights Interest Group
The poster hopes this thread will serve as a database of great insights and allow researchers to learn through example. The discussion ranges from actual takeaways to how "insights" takes on a different meaning for everyone.
"Apart from their home and office, most people look for a third place they can call their own." - Sumit Roy
"My experience in research is most of our ‘best’ insights, never got to market." - Hugh Hubbard
"I think the most amazing thing of insights is that the best ones seem ridiculously obvious once they're shared." - Gustavo Boaventura
Finish this sentence: _________ is the most important part of my job.
Posted by Brian Monger in Consumer Insights Interest Group
The title says it all! One poster asks his peers to weigh in.
"Empathy." - Martin Silcock
"Cooperation." - Tao Sun
Increasing response rates to customer satisfaction surveys
Posted by John Coldwell in The Marketing Research & Insights Group
Linking to a blog post of his own, Coldwell shares his tips for improving response rates, ranging from simply "[doing] something with the feedback" to sending two thank-you letters to not burning out your customer list with too many surveys.