The Social Side of Research
Ideas and insights on MR from around the Web
Comments have been edited for clarity and brevity.
Lily Allen deems MR ‘totally unhelpful’
Posted by Emily Goon in The Marketing Research & Insights Group
Linking to a Quirk's blog post that includes singer Lily Allen's scathing review of MR, group members debate Allen's opinion - and her relevance to MR.
"Seriously, Emily. We care at all what Lily Allen thinks about marketing research?" - Steve Needel
"Let's ensure that negative perception of some of the tools in the toolbox doesn't end up getting in the way of the end results." - Kristin (Johnson) Anderson
"Lily Allen's comments, alone, likely hold interesting nuggets if we go deep enough..." - Will Towler
"In a very scientific poll, eight out of 10 MR professionals have not heard of Lily Allen. Hmm. I think we should all get out more." - Lucy Davison
What’s the difference between consumer insights and market research?
Posted by Paulo Santana Consumer Insights Interest Group
Santana asks "What is the main difference between a 'consumer insight consulting' and market research company?"
"Sometimes to find a consumer insight you don't need any reasearch. Intuition can be more powerful." - Emanuele Gabardi
"In a corporate context, market research is basically a process or an undertaking to minimize uncertainty and support decision-making. The data and findings from research may be factual, however not necessarily insightful." - Adam Hamilton
Physician-pharmacist-patient triads advice
Posted by Sue Gartzman in QRCA Qualitative Research Discussion
This poster asks for any and all suggestions regarding managing group dynamics in this situation. Setup? Ground rules? Setting expectations? Any particular relationship dynamics to expect?
"The physician will likely be the authority figure and the other two will defer to him/her." - Jeremy Smith
"Setup is the key: Build in a spirit of collaboration to get all to work together. Identify a common issue among the three." - Betsy Bernstein
"The patient is certainly the only expert on his/her personal experiences thus far - the others cannot take that away from them." - Janet Standen