The Social Side of Research
Ideas and insights on MR from around the Web
Comments have been edited for clarity and brevity.
When research participants breach confidentiality
Posted by Maya Middlemiss in QRCA Qualitative Research Discussion
In preparation for a paper, Middlemiss asks others how they deal with intentional or unintentional breaches of confidentiality that have or could potentially negatively impact clients.
"If there is confidential business information (intellectual property) being discussed in your research studies, you ought to be getting respondents to sign confidentiality agreements." - Howard Fienberg
"Apart from signing NDAs, and even to the extent of using black sticker to cover the lens on their mobile phones just in case if some of them secretly taking photos, there isn't much we can do apart from stressing the importance of the NDA they have signed." - Barry Tse
What's more attractive to CMOs? A sector-focused MR report with brief details about each player OR a detailed company profile, highlighting financials, strategies and people?
Posted by Kalyan Banga in Market Research
When it comes to MR reporting, this poster wants to know how best to capture a CMO's attention.
"General market information is readily available on the Web and at trade shows and from other public sources. It is putting together the public information with select interviews to fill in the gaps. It is the analysis that is critical." - Maurice Sadowsky
Best video approach for rural focus groups?
Posted by Jeffrey Bierer in The Marketing Research & Insights Group
Tasked with running focus groups in small rural communities, Bierer plans to hold groups in hotels and asks what the best and simplest video approach is for allowing clients to view the groups from an adjoining room.
"I used a video camera with a Wi-Fi connection that I could stream to my clients." - Jim Bryson
"You can try to use Skype but FocusVision has a solution tailored just for this." - Ellie Schwartz (Bernstein)
"All you need to do is set up a GoToMeeting between both rooms, using two laptops." - Bill Jurgensen
As long as you and/or your executives are not ready to question your current beliefs, no amount of evidence will make you or them act
Posted by Gregory Yankelovich in Market research knowledge forum
Linking back to a blog post of his own, Yankelovich discusses how no amount of analysis can force a change, though organizations are most susceptible to change during times of extreme "pain."
"You can lead a horse to data but you cannot make him think." - Kevin Gray
"Welcome to Duck Dynasty!" - Terry Grapentine