The Power of CATI in the Online Research Age
Editor's note: SSI gave a webinar on the power of CATI in the online research age on June 19, 2013. Duration 51:24.
Live telephone interviewing holds an advantage over online research in many cases – if you know what to look for. CATI lets you target your community – down to the block and street and it can be a cost-effective solution for hard-to-reach groups when paired with online methodologies. Aren Sorensen, associate vice president, client delivery, at SSI will demonstrate how pairing the right phone sample with live interviewing yields better research results. Using three case studies, Aren will show that CATI is a great choice for:
- Delivering precision in hyper-local markets
- Targeting and verifying B2B and c-level executives for live interviewing
- Reaching tough demographics. Combine CATI with an online survey to extend reach.
Presenter:
- Aren Sorensen, associate vice president of client services, SSI.