How to Build a Successful B2B Research Strategy
Editor's Note: SSI gave a webinar on building a successful B2B Research Strategy on May 10, 2016. Duration 56:17.
Unlike common consumer studies, B2B research presents unique challenges due to the complex, hard-to-reach audiences your clients are targeting. Hear about a real client project with a difficult audience request and learn how to pivot your research strategy and when to consider a multimode approach.
Key takeaways:
- How to access hard-to-reach B2B populations.
- How and why to take a mixed mode approach.
- How to build effective screener questions to qualify and validate participants.
- How to quality check your B2B survey data.
Presenter:
- Jared Schiers, global vice president, SSI.
- Rob Rocco, sales director, SSI.