Top Marketing Research Articles Related to Statistical Analysis

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Article Data Use: Beyond Excel: Why you should integrate software development tools and principles into your research Adi Sarid | July 1, 2024
Article Navigating sample sizes in pharmaceutical marketing research Nicola Vyas | December 6, 2023
Article Work and play: Martial arts, perseverance and randori Nancy Cox | December 19, 2022
Article Skills market researchers must solidify in 2022 Michel Feaster | August 10, 2022
Article By the Numbers: Let’s avoid these statistical sins of the past Jerry Thomas | November 1, 2021
Article Stat tests: what they are, what they aren’t and how to use them Steven Millman | May 1, 2021
Article By the Numbers: A short note on the Monty Hall problem Stephen Hellebusch | March 1, 2021
Article Data-mining Wikipedia - a new frontier of insights Michael Lieberman | January 1, 2021
Article Presenting statistics to non-statisticians Rob Podhurst | July 6, 2020
Article Game theory and consumer choice Michael Lieberman | June 22, 2020
Article By the Numbers: Statistical inference about Net Promoter Scores (NPS) Albert Madansky | February 1, 2019
Article Core reasons why top-box is not an ideal measure for marketers and researchers Ken Faro , Elie Ohana | February 1, 2019
Article A few statistics tips for marketers Kevin Gray | February 12, 2018
Article How researchers can embrace data fusion to create C-suite deliverables Michael Lieberman | December 5, 2016
Article Evolving conjoint techniques to quantify buyer behavior Seth Fowler | July 1, 2016