Top Marketing Research Articles Related to TURF Analysis Software

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Article TURF analysis: Uses, advantages and considerations Sarah Freske | August 21, 2023
Article Women’s razors: Shelf space and reach Jenna Stearns | March 30, 2021
Article Optimizing product assortments takes more than consumer data Stephen Needel | April 1, 2018
Article How to use consumer data to optimize product assortments Mark Travers | December 1, 2017
Article How to use TURF to find something for everyone Mark Travers | June 1, 2017
Article Innovation in brand tracking: Q&A with Clorox’s Suzanne Henricksen Emily C. Koenig | July 1, 2016
Article TURF, Shapley value and approximations Albert Madansky | April 1, 2015
Article Data Use: TURF analysis Ed Cohen | June 1, 1993
Article A report on the Confirmit Market Research Software Survey Tim Macer, Sheila Wilson | June 1, 2013
Article Data Use: Taking the risk out of buying PC software Joseph Curry | March 1, 1987