Top Marketing Research Articles Related to Service Quality Measurement

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Article The CX governance imperative: Why structured oversight drives brand success Eric Karofsky | March 18, 2025
Sponsored Article 8 Top  CX/UX Research Companies Quirk's Staff | September 1, 2023
Article Usage and attitude studies: What are they and how to conduct them Chloe Cook | August 14, 2023
Sponsored Video SSI Webinar: Should They Stay or Should They Go? An Evaluation of 'In Survey' Data Quality Measurements Keith Phillips | January 18, 2023
Article How marketing research can benefit – and benefit from – the quality function John Goodman | September 1, 2022
Article Online satisfaction system helps e-commerce firm track customer contact process Rajesh Nakhwa | October 1, 2000
Article Real-time customer feedback system drives enterprise-wide action at Honeywell Anthony Pichnarcik | October 1, 2005