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Article The importance of play: Can play improve our creativity and mind-set towards AI? | April 16, 2024
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Article Research looks at the role of pharmacists as retail and pharma continue to change | April 2, 2024
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Article Younger qualitative researchers struggle to find their place in a post-pandemic world | March 1, 2024
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Article Using propensity score analysis to control audience bias in ad campaign effectiveness | July 5, 2023
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Article Embracing uncertainty: How marketing researchers can use the right technology to take control | June 19, 2023
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Article Connecting with the Asian American community: Insights for marketing researchers and brands | June 5, 2023