Top Articles on Promotion Development and Evaluation Research Studies

Showing: Promotion Dev./Evaluation Studies

Total: 17

Article Queue Bits: Same-day repeat of e-mail offer yields more profits July 1, 2015
Article Chick-fil-A uses research to fine-tune its spring promotion David Robertson | June 1, 1991
Article An examination of marketing investment management Raymond Pettit | March 1, 2005
Article A new paradigm for marketing accountability Michael Wolfe | February 1, 2006
Article Spending promotional dollars for chronic and acute drugs Michael Latta | April 1, 2007
Article By the Numbers: Behavioral science and the future of business Aaron Reid | June 1, 2012
Article The power of prediction markets Julie Wittes Schlack | May 1, 2013
Article How P&G used agile research to keep up with consumers Matt Warta | May 1, 2013
Article Study results guide enhancements to Myrtle Beach Golf PassPort Michael Latta, Mark Mitchell, Albert Taylor, Charles Thrash | October 1, 2012
Article In Case You Missed It... December 2012 Quirk's Staff | December 1, 2012
Article Meta-analysis reveals best practices for more effective marketing claims Paul Janssen, Gerard Loosschilder | December 1, 2012
Sponsored Article Sponsored Content: e-Promotion Resonates with Next-Generation Physicians Encuity Research | April 1, 2013
Article In Case You Missed It... June 2012 Quirk's Staff | June 1, 2012
Article New measuring sticks for media and other marketing-mix variables Michael Wolfe | February 1, 1991
Article The synergistic effects of product characteristics and promotional mix Michael Latta | March 1, 2011

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