Top Marketing Research Articles Related to Eye Tracking

Eye Tracking is a system which records the movement of a reader's eye as he or she views material in an effort to capture the strength of attention that an advertisement, display or Web page creates. These articles cover all aspects of eye tracking and marketing research.

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Showing: Eye Tracking

Total: 55

Article Measuring attention: Understanding attention metrics to improve ad effectiveness Francis Raho-Jeavons | October 17, 2024
Article Enhancing ad testing with predictive AI Jori van der Spijker | October 7, 2024
Article Eye-tracking research helps Indianapolis museum steer guests in the right direction Marlen Ramirez | May 1, 2024
Article Efficient deployment of multiple deep learning applications on a single GPU Zotac Nikki Aldeborgh, Omer Ahmad, Isidro De Loera Jr., Yuefeng Zhang | January 1, 2024
Article Generative AI in health care market research John Friberg | July 24, 2023
Sponsored Article EyeSee: Tech-enabled behavioral insights agency with a full-service approach Quirk's Staff | May 1, 2023
Sponsored Video Quantilope Webinar: What Does Research Technology Look Like in 2023? Tom Fandrich, Jane Hwang | December 8, 2022
Sponsored Video Entropik Tech Webinar: Reducing Bias at Scale with AI-Led Behavioral Studies Jayesh Menon | December 7, 2022
Sponsored Video eye square Webinar: A Powerful Combination: InContext Technology and Smartphone Eye-Tracking Jeff Bander, Philipp Reiter | September 6, 2022
Sponsored Article The Power of Packaging: Based on Experience and Built for the Future Alex Hunt | January 24, 2022
Article New product development: How and where market research can be used Gina Derickson | September 13, 2021
Article How System 0 determines communications success in the new digital environment Jeff Bander, Jan-Philipp Görtz, Philipp Reiter, Michael Schiessl | March 1, 2021
Article Eye-tracking: 5 tips for achieving data accuracy Juliet Bakhmut | August 12, 2019
Article Are experiences the key to success in the new era? Fiona Blades | June 1, 2019
Article Discover sources of survey error with eye-tracking diagnostics Joe Hopper | March 4, 2019