Top Marketing Research Articles Related to Exploratory Research

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Article Using UX research to help create new products and services Michael Carlon | October 1, 2019
Article Should your team conduct more exploratory research? Brooke Patton | August 10, 2018
Article Before You Go: 10 minutes with Salima Nathoo, Dow Jones | Wall Street Journal Emily C. Koenig | June 1, 2018
Article Propensity score analysis: A tool for marketing research Kevin Gray | March 1, 2015
Article Research encourages a comprehensive redesign of Blue Nun packaging Joseph Rydholm | October 1, 1989
Article Forget exact science: Drawing conclusions from observational research Kevin Gray | July 1, 2013
Article You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product Bryan Urbick | December 1, 2009
Article How market researchers can aid corporate innovation Gregg Fraley | February 1, 2009
Article Ethnography from the client's perspective Judith Langer, Jon Last | February 1, 2009