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Article Situational choice experiments for marketing research Keith Chrzan | March 1, 2024
Article Implementing alternative-specific conjoint analysis to research studies Faina Shmulyian | January 6, 2023
Article By the Numbers: Do people pay attention to all attributes when making purchase choices? Steve Cohen | November 1, 2022
Article Microsoft’s innovative research reveals what customers truly value Marianne Moran Peterson , Tanya Pinto | August 17, 2020
Article What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference Chris Fotenos | December 1, 2013
Article Data Use: Conjoint evolves into discrete choice modeling Robert Roy | October 1, 1990
Article Data Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint' Steven Struhl | June 1, 1994
Article Discrete satisfaction-gap profiling - an alternative to top-box percentages and averages in customer satisfaction studies Colleen Currier | October 1, 2000
Article Data Use: Discrete choice experiments and traditional conjoint analysis Sean Lawson, Tim Glowa | May 1, 2000
Article Understanding how customers respond to product changes Sean Lawson, Tim Glowa | May 1, 2002
Article Data Use: Discrete choice modeling in pharmaceutical marketing research Gang Xu, Yilian Yuan | June 1, 2003
Article Data Use: Using discrete choice models to measure brand equity Michael Lieberman | April 1, 2003
Article Overcome these common hazards to seize their potential Ellen Cabacungan | December 1, 2009
Article Data Use: A look inside the choice-modeling toolbox Michael Lieberman | February 1, 2013
Article Discrete choice and conjoint analysis - a reply Robert Roy, Steve Herman | April 1, 1991