All Marketing Research Articles Related to Concept Optimization

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Article How to conduct an effective concept test: The process, methods and benefits Josh White | April 3, 2024
Article How research can guide the innovation process Eric Tayce | November 1, 2023
Article Before You Go: 10 minutes with Marat Fleytlikh, Kraft Heinz Emily C. Koenig | November 1, 2023
Article Ensuring market success with concept tests Julie Tebeka | October 24, 2023
Article Barbie: A revolution in the making Arun C. Kumar | August 9, 2023
Article The advantages of concept testing with surveys Emily Rodgers | January 24, 2023
Sponsored Video Fuel Cycle Webinar: Total Advertising Performance: Mastering Digital Advertising with Extreme Agility Rick Kelly, Calista Corley | September 6, 2022
Article Taking steps toward marketing optimization Mark Aronoff | July 18, 2022
Sponsored Article 10 Top Concept Research and Testing Companies 2022 Quirk's Staff | March 1, 2022
Article Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research Kip Creel | April 1, 2014
Article Using contingent concept analysis to design clear and intuitive user interfaces Jerry Cole | January 1, 2014
Article Research with travelers helps Samsonite develop a convenient new line of luggage Bob Bengen | February 1, 1992
Article Blueprints to successful concept development Camille Nicita, Christi Walters | March 1, 2003
Article Blueprints to successful concept development Camille Nicita, Christi Walters | February 1, 2003
Article Overcome these common hazards to seize their potential Ellen Cabacungan | December 1, 2009