Top Marketing Research Articles Related to Brand Loyalty Studies

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Article Unlocking opportunities in women’s sports: Growth, fandom and marketing insights Elizabeth Jackson | January 7, 2025
Article Creating meaningful connections: The hidden power of emotions in marketing research Katie Taddei | December 11, 2024
Article Data Use: How likely are you to recommend this article? Chris Hauck | November 1, 2024
Article Values vs. value: How joy can improve a brand's relationship with its consumers Devora Rogers | October 29, 2024
Article The journey to authentic allyship between people and brands Sarah Garnica | July 23, 2024
Article The myths of customer experience innovation IgniteTech Staff | January 26, 2024
Article What consumers value most in battery electric vehicles and brand relationships K.C. Boyce, Nikki Stern | January 1, 2024
Article The researcher’s almanac: Understanding brand tracking and key considerations Sarah Freske | January 15, 2024
Article Utilizing user personas to improve customer experience Charles Adom | December 11, 2023
Article A deep dive into brand health metrics and measures Patrick Bruin , Sjoerd Koornstra | December 11, 2023
Article 2023 holiday shopping trends: 4 key differences among young consumers Jenna Varites | November 27, 2023
Article Exploring the cultural dynamics driving backlash against Target Katya Skogen | November 13, 2023
Article Brand loyalty: What is it and how to measure it Shawn Paustian | October 3, 2023
Article Use neuroscience to fine-tune your customer expectations strategy Terry Grapentine | September 1, 2023
Article Texting trends: Unveiling the power of messaging for brands Desislava Kyumyureva | August 17, 2023