Top Marketing Research Articles Related to Brand Equity

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Showing: Brand Equity

Total: 92

Article How brands shape consumer health Amanda Kealey | March 21, 2025
Article The CX governance imperative: Why structured oversight drives brand success Eric Karofsky | March 18, 2025
Article The real cost of scaling back DEI: How consumers are adjusting their purchasing behaviors Dave Albert | February 11, 2025
Article The importance of maintaining brand equity through a recession Greg Dolan | July 1, 2023
Article Driving brand growth through brand experience Stephen Potts | June 26, 2023
Article Five key steps to measure brand performance Mark Bagnall | May 8, 2023
Sponsored Video iModerate/20|20 Research Webinar: Chart Your Course - Navigating the Research Sea with an ROI Compass Julia Eisenberg, Isaac Rogers | January 18, 2023
Sponsored Video Toluna Webinar: Brand Positioning Studies Just Got Smarter Peter Shafer | January 18, 2023
Article Models for calculating brand equity Jerry Thomas | July 1, 2022
Sponsored Article 10 Top Brand/Image Research Companies Quirk's Staff | January 1, 2022
Article Listening in to conversations with interesting researchers Joseph Rydholm | March 29, 2021
Article Assessing a brand funnel using comparative discriminant analysis Michael Lieberman | July 1, 2020
Article The value of B2B brand equity Carly Fink | February 1, 2019
Article Making brand health trackers more impactful Aaroshi Asija, Jayant Rajpurohit | August 1, 2018
Article Measuring how brand affects the purchase decision Rolf Wulfsberg | November 1, 2017