Top Marketing Research Articles Related to Behavioral Economics

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Showing: Behavioral Economics

Total: 59

Article How curiosity and a broad range of knowledge can lead to more effective marketing research Terry Grapentine, David Soorholtz | November 1, 2024
Article How to use laddering to uncover the emotions surrounding B2B jobs to be done Tracy Tuten | September 1, 2024
Article Linking the heart and the mind: How latent emotions drive decision-making Laura Bayzle, Claire Murray | March 27, 2023
Article How marketing research can benefit – and benefit from – the quality function John Goodman | September 1, 2022
Article How counterintuitive thinking can inject some fresh perspectives into your research Susan Fader | July 1, 2020
Article 10 minutes with Clare Gough, Waitrose & Partners Emily C. Koenig | April 27, 2020
Sponsored Article The emotional approach Annett Pecher | January 1, 2020
Article Applied behavioral economics Michael Lieberman | November 1, 2018
Article The future of behavioral economics and online retail Shamvir Singh | October 22, 2018
Article Understanding limitations: Non-conscious vs. conscious marketing research Rob Riester | July 10, 2018
Article Design thinking in the age of behavioral economics Greg Chu | June 1, 2018
Article How Super Mario can help you understand behavioral science Namika Sagara | May 22, 2018
Article Behavioral economics: Lessons brands can learn from youth sports Rob Riester | December 1, 2017
Article Pressure to succeed: Study looks at the state of life sciences marketing research Charu Gupta | August 7, 2017
Article Faces of Marketing Research - Rising Stars 2017 Quirk's Staff | August 1, 2017