Top Marketing Research Articles Related to Advertising Research

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Article Values vs. value: How joy can improve a brand's relationship with its consumers Devora Rogers | October 29, 2024
Article Measuring attention: Understanding attention metrics to improve ad effectiveness Francis Raho-Jeavons | October 17, 2024
Article Enhancing ad testing with predictive AI Jori van der Spijker | October 7, 2024
Article Connecting with Gen Z: How to successfully adopt AI SIA Austria Staff | September 24, 2024
Article Gen Alpha: How brands should approach advertising to kids and parents Stavros Triseliotis | September 16, 2024
Article How does a country’s cultural profile influence consumer responses to new products? Mark Vroegrijk | September 1, 2024
Article How to use laddering to uncover the emotions surrounding B2B jobs to be done Tracy Tuten | September 1, 2024
Article Quick Take: 12 grapes on  New Year’s Eve Natalia Infante Caylor | September 1, 2024
Article How to effectively advertise sustainability Jon Arthurs | September 9, 2024
Article What do TikTok users want from advertisers? Devora Rogers | September 3, 2024
Article The 2024 Summer Olympics captivate audiences Quirk's Staff | August 6, 2024
Article Optimizing commercial airtime and analyzing audience engagement Jori van der Spijker | July 2, 2024
Article Consumer trust: Will AI erode authenticity in marketing? Jennifer Armstrong | June 25, 2024
Sponsored Video EyeSee Virtual Session: TikTok Creative That Works: Insights from EyeSee, 3M/Scotch Brite and TikTok Milica Kovac, Rachael Rayan, Nicole Tudosie, Marie Corcoran | May 1, 2024
Article Transcreation, not translation: How research helps you avoid ad misinterpretation Martin Oxley | March 20, 2024