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Showing: Terry Grapentine

Total: 10

Article How curiosity and a broad range of knowledge can lead to more effective marketing research Terry Grapentine, David Soorholtz | November 1, 2024
Article Use neuroscience to fine-tune your customer expectations strategy Terry Grapentine | September 1, 2023
Article Why customer satisfaction is hard to define Terry Grapentine | October 1, 2019
Article Critical thinking for marketing researchers Terry Grapentine | August 1, 2017
Article Inertial purchasing propensities in B2B markets Terry Grapentine | June 1, 2016
Article How to think about constructs in marketing research Terry Grapentine | August 1, 2015
Article Why the Kano model wears no clothes Terry Grapentine | April 1, 2015
Article Segmenting complex business-to-business markets Terry Grapentine | April 1, 1998
Article Data Use: Statistical significance revisited Terry Grapentine | April 1, 2011
Article Why IDIs beat focus groups for uncovering decision drivers Terry Grapentine | December 1, 2010