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Showing: Richard (Dick) McCullough

Total: 6

Article Using trade-off analysis to shape your new product Richard McCullough | May 1, 1999
Article Data Use: Trade-off analysis: a survey of commercially available techniques Richard McCullough | February 1, 1998
Article Looking at the election debacle from a research perspective Richard McCullough | March 1, 2001
Article Why market research is a waste of money (and what you can do about it) Richard McCullough | February 1, 2000
Article Three-and-a-half steps to statistical success Richard McCullough | December 1, 1997
Article Data Use: McCullough’s Laws: first principles of commercial data analysis Richard McCullough | January 1, 2007