Article Spanish-language advertising boosts loyalty Felipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse | January 1, 1996
Article Acculturation: conceptualization and measurement Felipe Korzenny, Rebecca Abravanel | April 1, 1998
Article Research uncovers Hispanic advertising impact Felipe Korzenny, Rebecca Abravanel, Adrien Lanusse | April 1, 1997