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Showing: Melvin Prince

Total: 5

Article Strategies for marketing to cosmopolitan consumers Melvin Prince | February 1, 2016
Article How focus groups can help questionnaire development Melvin Prince, Mark Davies | December 1, 2003
Article Data Use: Creating a new scale of brand prestige using latent class modeling Melvin Prince | October 1, 2007
Article Are three heads (or more) better than one for moderating focus groups Melvin Prince | December 1, 2000
Article How super are supermodels as advertising spokeswomen? Melvin Prince | March 1, 1998