Article Brand loyalty and customer retention: The fundamental issues Kevin Gray, Koen Pauwels | July 12, 2021
Article How star ratings and reviews impact sales around the world Koen Pauwels, Thomas Fandrich | September 23, 2019
Article Are you limiting the value of quantitative research? Kevin Gray, Koen Pauwels | September 25, 2017
Article Using marketing mix modeling to improve marketing decisions and ROMI Kevin Gray, Koen Pauwels | June 1, 2015