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Showing: Kieron Mathews

Total: 3

Article How neuroscience and marketing research helped Bausch & Lomb develop and refine critical sales materials Kieron Mathews, Siva Raj | August 1, 2014
Article Successful B2B research requires insight generation, not just data gathering Kieron Mathews | March 1, 2008
Article Qualitative technique pits opposing groups to create insights Kieron Mathews | December 1, 2011