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Article Brand loyalty and customer retention: The fundamental issues Kevin Gray, Koen Pauwels | July 12, 2021
Article Are you limiting the value of quantitative research? Kevin Gray, Koen Pauwels | September 25, 2017
Article Behind the buzz: What researchers should know about machine learning Kevin Gray | January 1, 2016
Article Data, data, data: Understanding the role of predictive analytics Kevin Gray | October 1, 2015
Article Using marketing mix modeling to improve marketing decisions and ROMI Kevin Gray, Koen Pauwels | June 1, 2015