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Showing: Jon Last

Total: 4

Article Clients aren't ready to give up on the traditional focus group Judith Langer, Jon Last | December 1, 2003
Article How Ping used video and onsite research to understand the driver-purchasing process Jon Last, Donald Hein | December 1, 2012
Article Comcast’s Versus channel turned to research to better understand a core audience segment Jon Last, Christopher Whitely | August 1, 2010
Article Ethnography from the client's perspective Judith Langer, Jon Last | February 1, 2009