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Showing: John Goodman

Total: 18

Article How marketing research can benefit – and benefit from – the quality function John Goodman | September 1, 2022
Article NPS 3.0? There are still 3 major weaknesses John Goodman | January 10, 2022
Article Measuring and managing customer delight Scott Broetzmann, John Goodman, Thomas Hollmann, Sally Hurley | October 1, 2021
Article To improve employee research, rethink the currency of the employee experience Scott Broetzmann, John Goodman, Ted Nardin | May 1, 2021
Sponsored Article How The Net Promoter Score (NPS) Is Like Global Warming John Goodman | October 19, 2020
Article Rethinking the role of surveys in customer experience management John Goodman | March 1, 2020
Article Getting the most from your CX marketing research John Goodman | October 1, 2019
Article In B2B environments, no news is not good news David Beinhacker, John Goodman | November 20, 2017
Article Researchers, bad news is inevitable. Set expectations. David Beinhacker, John Goodman | September 11, 2017
Article Updating the definition of the voice of the customer John Goodman, David Beinhacker, Scott Broetzmann | August 1, 2015
Article When customer experience is not getting better, customer insights can help John Goodman | July 1, 2014
Article By the Numbers: Stop wasting money! Don't use surveys to get answers you may already have in-house John Goodman, David Beinhacker | October 1, 2003
Article Big data: boon to improving customer experience, bane of researchers? John Goodman, David Beinhacker, Peter North | June 1, 2013
Article Marketing myth-busting: Why the customer isn't always right John Goodman | August 1, 2011
Article Why you should be careful with the Net Promoter Score John Goodman, Dennis Gonier | October 1, 2011