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Showing: Jeri Smith

Total: 6

Article Our methods aren’t keeping pace with consumers’ advertising experiences Jeri Smith | March 1, 2019
Article Facing today’s advertising research challenges Jeri Smith | January 1, 2019
Article How to address the unique issues of line-extension advertising Jeri Smith | August 1, 2016
Article Are brands being damaged by technology-led marketing research? Jeri Smith | June 1, 2016
Article The perils of copy testing in today’s advertising environment Jeri Smith | March 1, 2016
Article Building your brand with Hispanics the blended, bicultural way Jeri Smith | August 1, 2014