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Showing: Felipe Korzenny

Total: 15

Article The evidence for Spanish-language marketing and marketing research Felipe Korzenny | April 1, 2002
Article The multicultural world of social media marketing Felipe Korzenny, Lee Vann | June 1, 2009
Article Tips on reaching and researching Hispanic consumers Felipe Korzenny | April 1, 2004
Article A new perspective on Hispanic media planning Felipe Korzenny | June 1, 2005
Article Survey finds Hispanic ad agencies adapting, changing Felipe Korzenny, Maria Gracia Inglessis | April 1, 2006
Article Spanish-language advertising boosts loyalty Felipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse | January 1, 1996
Article Q&A with Felipe Korzenny Quirk's Staff, Felipe Korzenny | January 1, 2006
Article Acculturation vs. assimilation among U.S. Hispanics: e-mail self-reports Felipe Korzenny | November 1, 1999
Article Acculturation: conceptualization and measurement Felipe Korzenny, Rebecca Abravanel | April 1, 1998
Article Imagery in cross-cultural research Felipe Korzenny, Betty Korzenny, Sandra Wong | January 1, 1995
Article Psycho-socio-cultural Hispanic research Felipe Korzenny, Betty Korzenny | February 1, 1992
Article Trends in Hispanic research Felipe Korzenny, Betty Korzenny | February 1, 1998
Article Research uncovers Hispanic advertising impact Felipe Korzenny, Rebecca Abravanel, Adrien Lanusse | April 1, 1997
Article Cultural adaptation of research procedures and instruments in Hispanic and other cultures Felipe Korzenny, Betty Korzenny | January 1, 1994
Article When a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative research Felipe Korzenny, Betty Korzenny | November 1, 1992