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Showing: Don Bruzzone

Total: 10

Article Advertising movies during the Super Bowl Don Bruzzone, Dan Rosen | March 1, 2001
Article Modeling advertising? First, find out if it is good, average or bad Don Bruzzone | March 1, 2003
Article Out-of-home ads work for Starbucks Don Bruzzone, Ann Breese | April 1, 2004
Article Measuring 'lift' is changing the balance Don Bruzzone | April 1, 2005
Article Research on Kaiser Permanente ads explores influence of language preference Don Bruzzone, Jack Bookbinder | April 1, 2006
Article Track the effects of advertising better, faster, and cheaper online Don Bruzzone, Paul Shellenberg | July 1, 2000
Article Using recognition-based tracking to compare the ROI of print, radio and TV Don Bruzzone, Lizabeth Reyer | March 1, 1999
Article Super Bowl advertising: What really works? Don Bruzzone, Paul Shellenberg | March 1, 1996
Article Panel research providers respond to questions about their survey-invitation practices Don Bruzzone, Jack Bookbinder | November 1, 2009
Article How do respondent behaviors and online sample quality affect measures of ad performance? Don Bruzzone | April 1, 2009