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Showing: Charles Young

Total: 31

Article Using the elements of moviemaking to drive video advertising impact Eldaa Daily, Charles Young | January 1, 2023
Article The rhythms of attention and memory in advertising Charles Young | March 1, 2022
Article For brand-building success, it’s important to show and tell Charles Young | November 1, 2021
Article The value of mapping brand memories Eldaa Daily, Russ Turpin, Charles Young | March 1, 2021
Article Advertising in the time of coronavirus Charles Young, Richard Bilbee, Emily Higgins, Russ Turpin | October 1, 2020
Article How sticky advertising aids brand-building Charles Young | March 1, 2020
Article Memory’s role in creating the future of brands Amy Shea, Charles Young, Eldaa Daily | March 1, 2018
Article How to create brand memories in advertising Charles Young | June 1, 2017
Article Thoughts on the mobile future of Hispanic ad testing Charles Young | March 1, 2015
Article How the iPad is impacting advertising research Charles Young | March 1, 2014
Article Can behavioral economics inform the ad research process? Charles Young | January 1, 2014
Article A heuristic model for pre-testing TV commercials Charles Young | March 1, 2001
Article What to look for in developing global brand advertising Charles Young | November 1, 2003
Article Tracking ad awareness: recognition vs. recall Charles Young | March 1, 2003
Article Integrated testing for integrated ad campaigns Charles Young | April 1, 2006