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Showing: Amy Yoffie

Total: 7

Article Why marketers should care about reaching women online Amy Yoffie | January 1, 1997
Article Women offer tips to make Internet commerce more appealing Amy Yoffie | June 1, 1997
Article Qualitatively Speaking: Online focus groups...here today, not gone tomorrow Amy Yoffie | June 1, 2002
Article Customers as consultants: is anybody listening? Amy Yoffie | July 1, 2001
Article Online research: playing to the Web's strengths Amy Yoffie | July 1, 1998
Article In defense of on-line focus groups Amy Yoffie, Marj Anzalone | June 1, 1995
Article Is computer-aided interviewing for you? Amy Yoffie | January 1, 1989