Article Using ethnography to gain perspective on international markets Adrien Lanusse, Tim Plowman, Astrid Cruz | November 1, 2003
Article Spanish-language advertising boosts loyalty Felipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse | January 1, 1996
Article Research uncovers Hispanic advertising impact Felipe Korzenny, Rebecca Abravanel, Adrien Lanusse | April 1, 1997